Glass ceilings? Closed doors? Not at JLL. We recognize the success and achievements of the amazing women throughout our firm. In celebration of Women’s History Month, we’d like to highlight a few of the strong, smart, and ambitious women of JLL. We appreciate them not only this month, but every day. We hope they inspire you like they inspire us.
Meet Magdalene Nitschke, Retail Marketing Manager
What is your primary focus at JLL?
I’m the Retail Marketing Manager for Southern California. My primary focus is to communicate creative stories on behalf of our clients’ properties while facilitating opportunities for retail, restaurant and entertainment brands to find the spaces they’re seeking.
As a kid, what did you want to be when you grew up?
When I was young I thought I’d be in the Army, like my parents were. I definitely wanted to be like my mom—and I still do, in other ways. As a Colonel, she was the highest ranked woman in the state. I recently ran into a soldier my mother served with years ago, who is now also a Colonel, and she told me about how she felt that she was able to follow that path because my mother had cleared it. I recognize often how fortunate I am to have her in my life and to have seen leadership exemplified from a young age.
How did you get into commercial real estate?
My career started in the cosmetics industry in Los Angeles; then, after studying business, marketing and design, traveling and living in New Zealand for a few years, I found myself drawn to creating memorable experiences for people. I had an internship on the event team at the iconic Mall of America which then led me to my initial marketing position with JLL at a very unique property, Union Depot, in Saint Paul. And I’m a boomerang! I took an incredible growth opportunity in destination marketing and partnership development at Visit Saint Paul. Then, when my husband and I decided to make the move back to Los Angeles, I jumped at the opportunity to join the JLL team again to create engaging content and strategic retail marketing.
What is a typical day for you?
I’m all about convenience, so I live one mile from my primary office. I usually walk from my apartment and work out at the fitness center in the lower level before heading upstairs to get to work. I’m a project manager, so I assess all of our projects in the morning to prioritize between content creation, design, production and strategy. I try to work somewhat normal hours, so after work I get home to have dinner and hang out with my husband, Jarrod. I also do some freelance writing on the side, so my evenings occasionally also include content creation.
Who was the biggest influence in your life?
My grandparents are the most humble and compassionate people that I’ve known. Their combined compassion and open-mindedness have had an impact on nearly every facet of my life and personality. I have so much respect for them.
What was the best advice you’ve ever received?
Planning is just guessing. This advice from my husband has been something I’ve referred to many times as I strategize certain projects and put pressure on myself to achieve and exceed my own expectations. This reminds me that no matter how much I plan or how hard I work, there is so much that’s out of my control. It helps me go with the flow when things don’t always work out as planned and it allows me not to stress out too much about uncertainties that come and go in every project (and, truly, in every element of life).
How do you measure success?
The idea of success to me is simply a state of mind.
How do you achieve work/life balance?
The idea of balance is always in flux for me; there isn’t any certain criteria to be met when it comes to what makes me feel balanced. Sometimes it’s a simple cup of tea, while other times I need to put in a 12-hour day in order to feel relaxed after work. I try not to be too rigid about defining balance so that I can move seamlessly between my professional and personal worlds, but outside of work I aim to focus on wellness, friendship, community and creativity.
How has JLL supported you as a woman in business?
When my former JLL colleagues heard that I was moving from Saint Paul to Los Angeles, they connected me with this opportunity and invited me back to the JLL team with open arms. The people I am surrounded by in my role are swiftly becoming a work family. As I work directly with individuals across the country, solid communication is a major key to our achievements. I feel very connected to, and supported by, so many people I haven’t even met in person. The career development opportunities presented to me at JLL are very clear; I am confident and excited to continue growing here.
What advice would you give to young women who want to succeed in the workplace?
For any young person in the workplace: become more aware of yourself. If you spend time learning more deeply about what inspires and drives you, reflecting on how you handle stress and challenge, and truly getting to know yourself, then your actions become authentic. And authenticity can’t be faked.
If you wrote a book, what would the title be?
This is definitely the hardest question! Maybe How To Pronounce My Name? One of my sisters suggested for a laugh that my book title would be Stop Being Stupid: Intentional Living. But, in all seriousness, if I were going to author a book it would be highly visual and beautifully designed—a coffee table book—likely a compilation of photo essays or illustrations with short stories. I’m a big fan of surprising people with contrast, so maybe I’d call it something like Juxtapose.
JLL has been named one of the Top Companies for Executive Women for third straight year by the National Association for Female Executives (NAFE). Read more.
For more information about JLL, visit jll.com.