Grey is the new Black

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Gray is the new black

As Black Friday blends into Grey Thursday, some retailers embrace backlash to drive online orders.

As consumer purchasing habits continue to shift regarding Black Friday’s kickoff to the post-Thanksgiving shopping season, retailers are faced with a multitude of potential strategies for a successful holiday sales season. While some retailers have adopted tactics of setting early morning Black Friday even late night Thanksgiving day store hours, others such as REI and GameStop have adopted campaigns attempting to harness the mounting contention these tactics have created in consumer sentiment. Driving shopping traffic during the holiday weekend through Cyber Monday to their online catalogs, these strategies are producing emerging trends in solutions to the limitations surging volumes and traffic put on supply chains.

Read more in JLL’s latest Industrial Impact series report.

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